Scientific Advisory Portal
A pharmaceutical client came to ExtendMed needing to reach and build more consistent relationships with HIV experts in Infectious Diseases.
ExtendMed went to work, renewing contracts with 15 global scientific advisors. Bimonthly webcasts were conducted, augmenting the annual onsite advisory board. The dedicated online portal was utilized to share content prior to webcasts as well as hosting a moderated discussion forum that followed.
Communication with a targeted group of KOLs increased and a 94% participation rate was achieved for the bimonthly webcasts. This improved the timeliness of scientific feedback by many months. In the end, the total budget for the portal and webcasts was less than the cost of an additional onsite meeting.