ExtendMed - HCP webcasts, KOL Webcasts, Expert Encounters, Pharmaceutical marketing

Online Peer-to-Peer Promotional Programs

Leverage your KOL speakers and extend your sales force reach with Rep-Initiated Web Meetings or a national series of Promotional Webcasts.

Live, web-based meetings are the fastest growing method used by pharmaceutical companies to cost-effectively reach more physicians and minimize their time away from their practice. Online Peer-to-Peer Promotional Programs are highly interactive, offering sales reps and pharmaceutical companies important and immediate feedback on their brands and the marketplace at a fraction of the cost of traditional onsite lunch or dinner meetings. Additionally, web meetings collect in a more streamlined process valuable data on participation and territory coverage.

Online Peer-to-Peer Promotional Programs

Open new doors for your salespeople, and extend the reach of your speakers using ExtendMed Rep-Initiated Web Meetings and Promotional Webcasts.

Rep-Initiated Web Meetings
ExtendMed offers an innovative forum for live webconferences between sales reps, speakers and physicians. Our system opens doors for sales reps by offering the doctors relevant peer-to-peer interactivity. Sales reps control the process: using an online scheduling system, they can select an opinion-leading speaker, schedule the meeting, and send invitations to the physicians via e-mail. Invitees can then register online and via phone or fax.

Promotional Webcasts
Deploying a series of national Webcasts to promote your pharmaceutical brand across a broad region is exceptionally cost-efficient and effective. Any doctor anywhere can attend—extending your brand’s reach while eliminating travel and associated expenses.

Program Details

We will tailor each solution to meet your specific program goals, budget and timeframe. A typical Online Peer-to-Peer Promotional Program includes:

Comprehensive online program planning:
  • Better attendance through use of online scheduling, registration and reminder services via phone, fax or Web.
  • Convenient integration with your speaker management system.
  • Custom branded website design with secure information and restricted access.
  • Valuable contact information captured for ongoing communication, clinical updates and e-newsletters.
Professional online program execution:
  • Experienced online meeting manager to orchestrate all aspects of a successful program.
  • Trained medical moderators to guide each session, putting participants at ease.
  • Dedicated real-time technical support specialist via phone and the Web.
  • Innovative interactivity such as polling, case reviews and peer-to-peer discussion.
Superior online program reporting:
  • Customizable reports to track programs in multiple ways such as sales territory, clinician or physician participation.
  • Valuable feedback captured for FAQ management, sales force training or product updates.
  • Attendance data logged for extended use in brand updates and sample distribution.