Stakeholder Expansion

Broaden the reach and impact of your treatments by expanding adoption among new specialist groups

ExtendMed's Health Expert Connect™  platform gives you the power to identify, engage and activate specialists beyond your primary prescriber base.

Get a demo How it works

Treatment adoption isn't just about primary prescribers

Too often, pharma teams focus exclusively on the obvious targets—specialists who write the first prescription—while missing the vast network of secondary specialists and influencers who shape treatment decisions every day.

ExtendMed changes that by helping you systematically expand to specialists who encounter your patient population but don't yet view your condition as their primary focus.

 

See Health Expert ConnectTM in action

stakeholder profiles

Build Cross-Specialty Communities

Create focused groups of specialists from different therapeutic areas. Foster peer relationships and knowledge sharing across traditional specialty boundaries.

education session

Host Interactive Education Sessions

Deliver sophisticated, modern virtual meetings with video conferencing, interactive whiteboarding and real-time discussion. Record sessions for future reference and broader distribution.

document collaboration

Develop Materials Collaboratively

Share resources securely with structured feedback collection. Track document engagement and maintain version control throughout the refinement process.

learning center

Provide Self-Guided Learning Resources

Resource hubs offer 24/7 access to organized educational materials with search capabilities. Monitor usage patterns and optimize content based on specialist engagement data.

Quick success stories

Success Story

Thyroid Eye Disease Expansion

We helped expand adoption from ophthalmologists to endocrinologists by highlighting their critical role in early diagnosis and coordinating care with eye specialists.

Success Story

Uncontrolled Gout Therapy

We successfully brought nephrologists into gout management by demonstrating treatment relevance for chronic kidney disease patients, reducing referral burden while improving care.

Everything you need to run a modern stakeholder expansion program

Identify

  • Early adopter specialist recruitment
  • Cross-specialty community building
  • Target audience segmentation by role and influence
  • Peer network mapping and analysis

Engage

  • Virtual advisory panels with ~15-30 specialists
  • Interactive educational sessions with whiteboarding
  • Asynchronous discussion forums for ongoing dialogue
  • Document collaboration for material refinement

Sustain

  • Resource libraries with 24/7 access to approved materials
  • Regular treatment updates and protocol refinements
  • Multi-product expansion across therapy areas
  • Continuous engagement analytics and optimization

See how we help teams like yours

Mediar Therapeutics needed rapid, cross-functional insights in fibrosis. We convened a virtual advisory board of top experts, facilitated real-time collaboration and fast-tracked the feedback loop.

extendmed and mediar logos

Read the full case study

A global oncology biopharma used Health Expert Connect™ to orchestrate 1:1s, a dinner forum and follow-ups across ASCO and EHA—centralizing schedules, compliance tracking and KOL analytics to deepen relationships at scale.

Read the full case study

An inflammatory-disease company expanding into nephrology ran asynchronous boards, surveys and chart audits to learn the market fast, refine messaging and engage specialists every six weeks—accelerating entry with lower spend.

Read the full case study

A small pharma prepping first launch scaled stakeholder engagement with a lean team, mixing virtual meetings and ongoing discussion to surface payer hurdles and patient insights early, de-risk and beat rivals to key KOLs.

Read the full case study
jamie arviso ultragenyx profile
Jaime Arvizo Vice President, Head of Medical Affairs

In 25 years of working with vendors, ExtendMed stands at the top of the list. They’re strategic partners, arming my staff with vital statistics and sharing their experience and ideas for the future. They’re nimble and they understand our business. They’ve anticipated issues, recommended new directions and implemented our decisions efficiently.”

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Vice President, Group Account DirectorGlobal Medical Comms Firm

We feel your team does the best job out of any vendor we have used for virtual advisory boards.”

Dr. Michael Chang Vice President, Medical Affairs

The virtual format enables more frequent touchpoints while reducing time commitments for busy specialists. We can build relationships and confidence across multiple specialty areas in ways that traditional in-person meetings never could. The platform makes it possible to engage specialists who would never attend a weekend conference but will participate in targeted discussions relevant to their practice."

Compare stakeholder expansion with vs. without ExtendMed

Click through each category to see how Health Expert Connect™ compares to the status quo—and what teams gain when they make the switch.

Specialist reach with ExtendMed

Systematic expansion to secondary specialists through targeted virtual campaigns. Early adopter identification and cultivation programs that scale peer influence across therapeutic areas.

Specialist reach without ExtendMed

Ad-hoc outreach limited to existing relationships. Missed opportunities with specialists who encounter your patients but don't see your condition as their primary focus.

Engagement efficiency with ExtendMed

Virtual format reduces time commitments while increasing touchpoint frequency. Flexible scheduling accommodates busy specialists across multiple time zones and practice settings.

Engagement efficiency without ExtendMed

Traditional conferences and meetings require significant travel time. Limited to specialists who can commit to rigid scheduling and geographic constraints.

Cross-specialty collaboration with ExtendMed

Interdisciplinary forums where specialists share insights on complex conditions. Structured discussions that reveal care coordination opportunities.

Cross-specialty collaboration without ExtendMed

Siloed specialty meetings with no cross-pollination. Each therapeutic area operates independently, missing breakthrough insights from adjacent specialties.

Educational impact with ExtendMed

Role-specific messaging that addresses each specialist's clinical priorities and operational realities. Self-paced learning options with 24/7 resource access and peer validation.

Educational impact without ExtendMed

Generic educational content that doesn't resonate with secondary audiences. One-size-fits-all messaging that fails to address specialty-specific concerns and workflows.

Relationship building with ExtendMed

Sustained multi-touch engagement over months builds trust and confidence. Direct access to expertise and ongoing support throughout the adoption journey.

Relationship building
without ExtendMed

One-off events that don't build lasting relationships. No systematic follow-up or ongoing support to help specialists gain confidence with new treatment areas.

Program scalability
with ExtendMed

Platform enables expansion across multiple products and therapeutic areas. Successful engagement models can be replicated and optimized based on analytics and specialist feedback.

Program scalability without ExtendMed

Manual processes that don't scale beyond small pilot programs. No systematic way to track engagement success or optimize expansion strategies over time.

Better stakeholder expansion in just three steps

Nobody wants to gamble on a complicated expansion strategy. That's why we've made getting started with ExtendMed simple and strategic—from first conversation to measurable adoption growth.

Express your interest

Fill out the form below so we can understand your expansion goals, target specialties and current stakeholder challenges.

Get a tailored demo

We'll show you how our platform can power your stakeholder expansion programs end-to-end—or how you can license it for in-house use. You'll see exactly how it works for multi-specialty engagement.

Launch with confidence

Whether you want white-glove support or a licensed rollout, we'll guide you through early adopter identification, community building, and sustained engagement. You're never alone.

A few FAQs

Still have questions? Here are answers to the most common ones we hear from clients exploring Health Expert Connect™ for stakeholder expansion.

Can we start with a single specialty before expanding further?

Yes. Many clients begin with one secondary specialty (like nephrologists for gout treatment) before expanding to additional specialist groups. Our platform supports phased expansion with full tracking to prove ROI at each stage.

How do you identify early adopter specialists in new therapeutic areas?

We use multiple approaches: congress participation analysis, publication reviews, referral pattern assessment and field team intelligence. The platform then helps you engage and cultivate these early adopters systematically.

Do specialists actually participate in virtual expansion programs?

Absolutely! Our virtual format actually increases participation by reducing time commitments and travel requirements. Specialists appreciate flexible scheduling and role-specific content that addresses their unique clinical priorities.

How do you handle messaging for specialists outside their primary expertise area?

We develop specialty-specific messaging that connects your therapy to each specialist's clinical priorities and operational realities. For example, addressing endocrinologists about thyroid eye disease in terms of autoimmune dynamics, not just eye symptoms.

Can agencies license the platform for multi-client expansion programs?

Yes. We work with medical communications agencies to white-label the platform and run expansion programs for multiple clients. This is especially valuable for agencies with expertise in specific therapeutic areas.

What if we only need expansion capabilities for certain products?

That's totally fine—and often where most teams start. You can use ExtendMed for specific expansion initiatives or product launches while maintaining other approaches for established specialist relationships. We'll build a solution that fits your portfolio needs.

How do you measure success in stakeholder expansion programs?

We track engagement metrics, specialist confidence levels, prescribing behavior shifts (where accessible) and peer influence patterns. The platform provides detailed analytics on expansion program effectiveness and ROI.

I have another question.

We’re happy to answer it. Contact us directly or use the form above to request a demo and start the conversation.

Ready to talk stakeholder expansion success?

Request a demo today.

No pressure. No spam. Just a quick conversation with our experts. Submit the form below to express your interest in a demo. We’ll be in touch within one business day. And don’t worry—we value your privacy as much as you do.

Not ready for a demo just yet? If you're still exploring stakeholder expansion solutions or need to get internal alignment before reaching out, we've created a comprehensive guide that explains our approach to driving treatment adoption beyond primary prescribers.

Read the guide