MARKET ACCESS & PRICING STRATEGY FOCUS GROUPS

Develop effective pricing strategies and market access plans with insights from key stakeholders through structured, data-driven engagements.

ExtendMed's Health Expert Connect™ platform offers a sophisticated solution for conducting market access research and pricing strategy focus groups—bringing together diverse stakeholders including payers, insurers, hospital administrators, and other decision-makers to inform your market positioning and pricing approach.

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Need a better way to develop market access and pricing strategies?

Teams often struggle with gathering input from diverse stakeholder groups, identifying gaps in the current treatment landscape and building compelling cases for formulary inclusion and pricing approaches.

Without a strategic approach to market access research, your products may face barriers to adoption, inappropriate pricing, or limited coverage by insurers—ultimately reducing patient access and commercial success.

Common market access and pricing strategy challenges:

  • Engaging diverse stakeholder groups including payers, insurers, and hospital administrators
  • Gathering blinded, unbiased feedback on current treatment options and gaps
  • Building a compelling case for formulary inclusion based on stakeholder input
  • Developing appropriate pricing strategies supported by market research
  • Synthesizing research from multiple engagements into actionable strategies
  • Demonstrating value propositions that resonate with payers and other decision-makers

ExtendMed strengthens your market access and pricing strategy research.

We collaborate with pharmaceutical companies and market access specialists to design and execute comprehensive stakeholder engagement programs. Our platform offers the tools you need to gather insights from key decision-makers that inform your pricing strategy and market access approach.

Our platform enables you to build your case around why your product should be included on formularies, using clinical trial data to demonstrate how you're filling treatment gaps and solving problems that matter to payers and other stakeholders.

With years of experience working with industry partners in healthcare, we provide recommendations to optimize your market access research for maximum impact. Partner with us when you're ready to elevate your pricing strategy and market access initiatives.

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Key benefits and differentiators:
market access and pricing strategy

Gather insights from diverse stakeholder perspectives

Create Centers of Excellence programs incorporating proven learning principles, including two-way engagement, practical application, expert feedback and repeated practice over time. We move you beyond didactic presentations to develop true expertise.

Build compelling cases for formulary inclusion

Use stakeholder feedback to develop strong value propositions demonstrating how your product fills gaps in the current treatment landscape. Focus on communicating better outcomes at competitive costs compared to existing alternatives.

Inform pricing strategy with real-world stakeholder input

Ground your pricing approach in actual feedback from the stakeholders who will make coverage and reimbursement decisions. Identify price points that balance access with commercial viability based on market research.

Synthesize research into actionable strategies

Transform a year’s worth of stakeholder engagements into coherent, data-driven strategies for market access and pricing. Use our platform's analysis tools to identify patterns and insights across multiple focus groups and surveys.

Leverage expert partners for specialized research

While our platform provides the technology infrastructure, we collaborate with market access specialists who bring subject matter expertise to your research initiatives. Benefit from both technological capabilities and strategic guidance.

All the tools and support you need to conduct effective market access research

questionnaire

Survey and market research tools

Conduct initial surveys to collect anonymized data from stakeholders about existing treatment options, market gaps, and priorities. Use blinded research approaches to gather unbiased feedback that informs your market access strategy.

Live focus group facilitation

Facilitate in-depth focus group discussions with key stakeholders including representatives from different Blue Cross Blue Shield organizations, hospital administrators, and other decision-makers. Probe deeper into survey findings through structured conversations.

live focus group
stakeholders

Multi-stakeholder engagement

Bring together diverse perspectives from payers, insurers, hospital administrators and other healthcare decision-makers to understand their unique priorities and concerns. Identify common themes and points of divergence that inform your strategy.

Data synthesis and analysis

Leverage our platform's analysis and AI tools to synthesize research findings from multiple engagements over time. Compile data from a year's worth of research into comprehensive reports that drive strategic decision-making.

data synthesis and analysis
value prop development

Value proposition development

Build compelling value propositions based on stakeholder feedback that clearly articulate how your product addresses unmet needs. Focus on demonstrating better outcomes at competitive costs compared to existing alternatives.

Presentation and reporting

Create comprehensive reports that summarize key findings and recommendations for pricing strategy and market access approaches. Present data in compelling formats that support internal decision-making and external negotiations.

reporting

See our platform in action.

See how our Health Expert Connect™ platform facilitates comprehensive market access research, enabling pharmaceutical companies to gather insights from key stakeholders, identify treatment gaps and develop pricing strategies grounded in real-world feedback.

 
Ready for a personalized, one-on-one demo?
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Let's work together to:

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Connect with market access and pricing strategy professionals to gain invaluable insights for your product's launch.
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Utilize the data from early clinical studies to craft competitive pricing strategies and ensure market availability.
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Leverage the efficiency of online focus groups to save time, resources and ensure you're fully prepared for your product's launch.
How to get started with ExtendMed

Achieving better expert interactions is as easy as:

1
Step 1

Schedule a call with our team. We'll discuss your market access research goals, identify key stakeholder groups and determine how our platform can support your initiatives.

Request a demo
2
Step 2

Get a personalized demo of our platform and our research capabilities. If we're a fit, we'll work closely with your team and your market access specialists to design and implement comprehensive stakeholder engagement programs.

Request a demo
3
Step 3

You gather valuable insights from key decision-makers that inform your pricing strategy and market access approach, ultimately improving the chances of formulary inclusion and commercial success.

Request a demo
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It's a fantastic platform to learn. The best part about participating, being an academic rheumatologist, I always want to hear what my colleagues in community practice are doing. What are their challenges, and how do they circumvent them? It has informed my daily practice."

Associate Professor of Medicine, Academic Clinician
Health Expert Connect™ advisor
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I enjoy reading and giving comments to the bright contributions from my peers. I'm not sure that there's any forum worldwide with this many practitioners that have a vested interest in the disease state. Everything that is put out there is worth a lot."

Rheumatologist, Immunologist​
Health Expert Connect™ advisor
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Being part of this community was great for me. I work in a very small practice, so talking to other nurses in my same shoes and learning how they handle different situations was awesome. I picked up great ideas that make such a change in patients' lives."

Infusion Nurse
Health Expert Connect™ advisor
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How long are you going to wait to develop data-driven market access strategies?

Let's talk about how we can help you gather the stakeholder insights needed to inform effective pricing and market access approaches.

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“We’re a medical communications agency—can we hire you?”

Absolutely! We support agencies to engage their clients’ essential HCP audiences.

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