Market Testing

Test and refine your market strategy with immediate feedback on your collateral and media

ExtendMed's Health Expert Connect™ empowers commercial teams to optimize messaging, visual aids and content with target market groups, ensuring authentic resonance and maximum effectiveness before launch.

Get a demo How it works

Market success shouldn't be left to guesswork

Commercial teams often launch campaigns without sufficient market validation, relying on limited focus groups and delayed feedback cycles that increase risk and reduce competitive advantage when messaging effectiveness is critical.

ExtendMed transforms expertise sharing from isolated demonstrations into structured learning pathways that develop true centers of excellence at each participating site through practice, feedback and ongoing consultation.

See Health Expert ConnectTM in action

online educational materials

Share materials for real-time feedback

Collaborate with educational experts to create structured learning pathways that incorporate proven adult learning principles. Move beyond one-time didactic sessions to develop genuine expertise through multi-stage interventions.

virtual focus group discussion

Conduct virtual focus groups

Host cost-effective synchronous and asynchronous discussions with geographically dispersed audiences. Gather deep insights from target market groups without logistical constraints or venue limitations.

customizable survey

Deploy customizable survey instruments

Create sophisticated questionnaires with conditional logic and multi-format questions. Collect quantitative feedback efficiently while maintaining survey design flexibility for complex market research needs.

online meeting

Facilitate live strategy refinement

Use interactive virtual meetings to validate findings in real-time and explore nuanced aspects of market strategy. Enable immediate iteration based on target audience reactions and recommendations.

Everything you need for comprehensive market testing

Validate

  • Message testing with target audience segments
  • Visual aid and collateral effectiveness assessment
  • Campaign strategy validation and refinement
  • Competitive positioning analysis and optimization

Collect

  • Real-time feedback collection through multiple channels
  • Quantitative and qualitative data integration
  • Systematic insight organization and analysis
  • Comprehensive reporting with actionable recommendations

Optimize

  • Data-driven marketing strategy refinement
  • Messaging iteration based on audience feedback
  • Visual content optimization for maximum impact
  • Launch preparation with validated market positioning

See how we help teams like yours

Mediar Therapeutics needed rapid, cross-functional insights in fibrosis. We convened a virtual advisory board of top experts, facilitated real-time collaboration and fast-tracked the feedback loop.

extendmed and mediar logos

Read the full case study

A global oncology biopharma used Health Expert Connect™ to orchestrate 1:1s, a dinner forum and follow-ups across ASCO and EHA—centralizing schedules, compliance tracking and KOL analytics to deepen relationships at scale.

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An inflammatory-disease company expanding into nephrology ran asynchronous boards, surveys and chart audits to learn the market fast, refine messaging and engage specialists every six weeks—accelerating entry with lower spend.

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A small pharma prepping first launch scaled stakeholder engagement with a lean team, mixing virtual meetings and ongoing discussion to surface payer hurdles and patient insights early, de-risk and beat rivals to key KOLs.

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jamie arviso ultragenyx profile
Jaime Arvizo Vice President, Head of Medical Affairs

In 25 years of working with vendors, ExtendMed stands at the top of the list. They’re strategic partners, arming my staff with vital statistics and sharing their experience and ideas for the future. They’re nimble and they understand our business. They’ve anticipated issues, recommended new directions and implemented our decisions efficiently.”

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Vice President, Group Account DirectorGlobal Medical Comms Firm

We feel your team does the best job out of any vendor we have used for virtual advisory boards.”

Dr. Michael Chang Vice President, Medical Affairs

The virtual format enables more frequent touchpoints while reducing time commitments for busy specialists. We can build relationships and confidence across multiple specialty areas in ways that traditional in-person meetings never could. The platform makes it possible to engage specialists who would never attend a weekend conference but will participate in targeted discussions relevant to their practice."

Compare market testing with vs. without ExtendMed

Click through each category to see how Health Expert Connect™ compares to traditional testing approaches—and what teams gain when they make the switch.

Feedback collection speed with ExtendMed

Real-time feedback collection through synchronous and asynchronous channels. Immediate insights enable rapid iteration and optimization without delays that compromise launch timelines.

Feedback collection speed without ExtendMed

Delayed feedback cycles through limited in-person meetings and fragmented communication channels. Slow response times that delay campaign optimization and market entry.

Geographic reach and accessibility with ExtendMed

Engage geographically dispersed target audiences without travel constraints. Access diverse market perspectives that improve campaign relevance across different regions and demographics.

Geographic reach and accessibility without ExtendMed

Limited to local focus groups due to logistical constraints. Miss valuable insights from broader market segments that could influence campaign effectiveness.

Data integration and analysis with ExtendMed

Centralized feedback management with integrated quantitative and qualitative analysis. Systematic insight organization that enables comprehensive strategy refinement and data-driven decisions.

Data integration and analysis without ExtendMed

Scattered feedback across multiple platforms and communication methods. Difficulty synthesizing insights from different sources into coherent strategic recommendations.

Testing format flexibility with ExtendMed

Multiple engagement formats including virtual meetings, discussion forums, surveys and material sharing. Adapt testing approach to specific campaign needs and audience preferences.

Testing format flexibility without ExtendMed

Rigid testing formats limited by traditional focus group structures. Reduced ability to explore different feedback collection methods based on campaign requirements.

Cost and resource efficiency with ExtendMed

Cost-effective virtual testing that eliminates venue, travel and logistics expenses. Scale testing frequency and reach without proportional budget increases.

Cost and resource efficiency
without ExtendMed

High costs for venue rental, participant travel and logistics coordination. Budget constraints limit testing frequency and comprehensive market validation.

Strategy development integration
with ExtendMed

Seamless integration with broader market research initiatives and campaign development workflows. Testing insights directly inform strategy refinement and campaign optimization.

Strategy development integration without ExtendMed

Disconnected testing processes that don't integrate well with overall strategy development. Difficulty incorporating insights into broader campaign planning and execution.

Better market testing in just three steps

Nobody wants to complicate commercial strategy development. That's why we've made implementing comprehensive market testing straightforward and strategic—from initial planning to actionable insights.

Express your interest

Fill out the form below so we can understand your market testing objectives, target audience segments and current validation challenges.

Get a tailored demo

We'll show you how our platform can transform your market testing and strategy validation end-to-end. You'll see exactly how it supports rapid feedback collection and comprehensive analysis.

Launch with confidence

We'll guide you through testing design, audience coordination and insight synthesis processes. Your market testing program will have dedicated support throughout the validation and optimization cycle.

A few FAQs

Still have questions? Here are answers to the most common ones we hear from clients exploring Health Expert Connect™ for market testing.

How quickly can we collect and analyze feedback from target audiences?

Our platform enables real-time feedback collection through multiple channels, allowing immediate analysis and strategy iteration without the delays common in traditional market testing approaches.

Can we test different types of marketing materials and campaigns simultaneously?

Yes. The platform supports testing of visual aids, messaging campaigns, interactive materials and comprehensive strategy elements through flexible testing environments and audience segmentation.

How do you ensure we reach the right target audience segments for testing?

We provide sophisticated audience segmentation and recruitment support, enabling precise targeting of specific market groups relevant to your therapeutic area and commercial objectives.

What types of insights and analysis do you provide from testing programs?

We deliver comprehensive quantitative and qualitative analysis including message effectiveness scores, audience sentiment analysis, content optimization recommendations and strategic refinement guidance.

Can this integrate with our existing market research and campaign development processes?

Absolutely. The platform integrates seamlessly with broader market research initiatives and campaign development workflows, ensuring testing insights inform overall commercial strategy.

Do you provide support for survey design and testing methodology?

Yes. We offer strategic guidance on testing design, survey development, audience engagement optimization and analysis methodology to ensure maximum insight value from your market testing investment.

How do you handle confidential campaign materials and competitive information?

All testing activities occur within secure, confidential environments with comprehensive access controls and audit trails to protect sensitive campaign materials and strategic information.

I have another question.

We’re happy to answer it. Contact us directly or use the form above to request a demo and start the conversation.

Ready to talk market testing success?

Request a demo today.

No pressure. No spam. Just a quick conversation with our experts. Submit the form below to express your interest in a demo. We’ll be in touch within one business day. And don’t worry—we value your privacy as much as you do.