MSL & Representative Engagement

Empower your MSLs and reps with modern tools for engagement and dialogue

Whether you need comprehensive field force support or targeted HCP engagement solutions, ExtendMed's Health Expert Connect™ gives you the power to connect with healthcare professionals through flexible virtual touchpoints that fit their busy schedules.

Get a demo How it works

Field engagement shouldn't be limited by location constraints

MSLs and representatives often struggle to reach target HCPs due to clinic restrictions, scheduling conflicts and expensive in-person meeting logistics, missing critical opportunities for education and relationship building.

ExtendMed changes that with a powerful virtual engagement platform that enables meaningful connections regardless of geographic or logistical barriers.

 

See Health Expert ConnectTM in action

Build central resource libraries

Share educational materials globally from a single virtual location. Track who accesses what content and monitor engagement patterns across your entire field organization.

central resource library

Host virtual advisory meetings

Run online sessions with built-in video conferencing, interactive features and recording capabilities. Replace expensive in-person meetings with cost-effective virtual alternatives.

virtual meeting

Track all engagement activities

Record meetings, monitor document access and analyze viewing patterns. Generate comprehensive reports on HCP engagement across multiple touchpoints and interaction types.

engagement tracking stats

Analyze feedback across sources

Use AI-powered analysis to extract key insights from meetings, discussions and surveys. Identify common themes that inform product positioning and messaging strategies.

engagement statistics

Create stakeholder profiles

Build comprehensive HCP profiles that track engagement history, preferences, and behavior changes over time. Measure how interactions influence perceptions and prescribing patterns.

stakeholder profile

Everything you need to run modern field engagement programs

Connect

  • Virtual meeting software integrated into the platform
  • Multi-language support for global distributor networks
  • Secure, pharma-friendly privacy and security standards
  • Seamless integration with existing tools like Veeva

Educate

  • Centralized resource libraries for global distribution
  • Interactive educational sessions with real-time engagement
  • Customizable content delivery based on HCP preferences
  • Self-paced learning options with usage tracking

Analyze

  • Meeting transcripts with AI-powered insight extraction
  • Engagement analytics across all interaction types
  • Comprehensive reporting on participation and outcomes
  • Integration with CRM systems for unified data management

See how we help teams like yours

Mediar Therapeutics needed rapid, cross-functional insights in fibrosis. We convened a virtual advisory board of top experts, facilitated real-time collaboration and fast-tracked the feedback loop.

extendmed and mediar logos

Read the full case study

A global oncology biopharma used Health Expert Connect™ to orchestrate 1:1s, a dinner forum and follow-ups across ASCO and EHA—centralizing schedules, compliance tracking and KOL analytics to deepen relationships at scale.

Read the full case study

An inflammatory-disease company expanding into nephrology ran asynchronous boards, surveys and chart audits to learn the market fast, refine messaging and engage specialists every six weeks—accelerating entry with lower spend.

Read the full case study

A small pharma prepping first launch scaled stakeholder engagement with a lean team, mixing virtual meetings and ongoing discussion to surface payer hurdles and patient insights early, de-risk and beat rivals to key KOLs.

Read the full case study
jamie arviso ultragenyx profile
Jaime Arvizo Vice President, Head of Medical Affairs

In 25 years of working with vendors, ExtendMed stands at the top of the list. They’re strategic partners, arming my staff with vital statistics and sharing their experience and ideas for the future. They’re nimble and they understand our business. They’ve anticipated issues, recommended new directions and implemented our decisions efficiently.”

ultragenyx-white

Vice President, Group Account DirectorGlobal Medical Comms Firm

We feel your team does the best job out of any vendor we have used for virtual advisory boards.”

Dr. Michael Chang Vice President, Medical Affairs

The virtual format enables more frequent touchpoints while reducing time commitments for busy specialists. We can build relationships and confidence across multiple specialty areas in ways that traditional in-person meetings never could. The platform makes it possible to engage specialists who would never attend a weekend conference but will participate in targeted discussions relevant to their practice."

Compare MSL engagement with vs. without ExtendMed

Click through each category to see how Health Expert Connect™ compares to traditional approaches—and what teams gain when they make the switch.

HCP accessibility with ExtendMed

Reach HCPs regardless of clinic policies or geographic location. Virtual meetings eliminate travel barriers and enable engagement with community-based specialists who rarely attend conferences.

HCP accessibility without ExtendMed

Limited by clinic visit restrictions and HCP availability. Miss opportunities with hard-to-reach specialists due to geographic or logistical constraints.

Engagement frequency with ExtendMed

Multiple touch points throughout the year with flexible scheduling. Cost-effective virtual meetings enable more frequent relationship building without travel expenses.

Engagement frequency without ExtendMed

Infrequent in-person meetings are constrained by budget and logistics. You're likely limited to annual conferences or occasional clinic visits that may not align with HCP schedules.

Content distribution with ExtendMed

Global content library with instant access and usage tracking. Ensure consistent messaging while monitoring which materials resonate most with different HCP segments.

Content distribution without ExtendMed

Manual distribution of printed materials with no tracking capability. Inconsistent messaging across regions and no visibility into content effectiveness.

Relationship building with ExtendMed

Sustained engagement through discussion forums, follow-up surveys and ongoing resource sharing. Build deeper relationships through more frequent, meaningful interactions.

Relationship building without ExtendMed

Generally superficial relationships that are limited to brief clinic visits or conference encounters. Difficulty maintaining momentum between infrequent in-person touch points.

Data and analytics with ExtendMed

Comprehensive engagement tracking with AI-powered insight extraction. Measure HCP behavior changes and identify successful engagement strategies for replication.

Data and analytics
without ExtendMed

Limited visibility into engagement effectiveness. Manual note-taking with no systematic way to identify patterns or optimize field strategies.

Cost efficiency
with ExtendMed

The virtual format often delivers 3x more engagements for the same budget. Eliminate travel costs while increasing reach and frequency of meaningful HCP interactions.

Cost efficiency without ExtendMed

High costs for travel, venues and logistics limit engagement frequency. Budget constraints force difficult choices between reach and depth of engagement.

Better field engagement in just three steps

Nobody wants to complicate their field operations. That's why we've made getting started with ExtendMed simple and supportive—from first conversation to measurable engagement improvements.

Express your interest

Fill out the form below so we can understand your expansion goals, target specialties and current stakeholder challenges.

Get a tailored demo

We'll show you how our platform can power your stakeholder expansion programs end-to-end—or how you can license it for in-house use. You'll see exactly how it works for multi-specialty engagement.

Launch with confidence

Whether you want white-glove support or a licensed rollout, we'll guide you through early adopter identification, community building, and sustained engagement. You're never alone.

A few FAQs

Still have questions? Here are answers to the most common ones we hear from clients exploring Health Expert Connect™ for MSL & representative engagement.

Will HCPs actually participate in virtual meetings instead of in-person visits?

Yes. Many clients begin with one secondary specialty (like nephrologists for gout treatment) before expanding to additional specialist groups. Our platform supports phased expansion with full tracking to prove ROI at each stage.

How does this integrate with our existing CRM and field tools?

Health Expert Connect™ integrates seamlessly with tools like Veeva, Salesforce, and other common pharma systems. We can pull in HCP lists and push engagement data back to your existing workflows.

Can we use this for global field teams with different languages?

Absolutely. We provide multilingual support and can customize content for different regions while maintaining consistent global messaging and analytics.

Do MSLs need technical training to use the platform?

Almost none. Minimal training is required. The platform is designed for non-technical users, and we provide comprehensive onboarding support plus ongoing assistance as needed.

How do you handle compliance and documentation requirements?

The platform automatically tracks all interactions, maintains audit trails, and generates compliance-ready reports. All data is secured according to pharma industry standards.

What if we only want to use this for specific therapeutic areas or regions?

Not a problem. You can implement ExtendMed for targeted pilot programs or specific field teams while maintaining other approaches elsewhere. We'll build a solution that fits your needs.

How do you measure the effectiveness of virtual field engagement?

We track participation rates, engagement duration, content interaction, HCP feedback, and behavior changes over time. The platform provides detailed analytics to optimize your field strategies.

I have another question.

We’re happy to answer it. Contact us directly or use the form above to request a demo and start the conversation.

Ready to talk representative engagement success?

Request a demo today.

No pressure. No spam. Just a quick conversation with our experts. Submit the form below to express your interest in a demo. We’ll be in touch within one business day. And don’t worry—we value your privacy as much as you do.

Not ready for a demo just yet? If you’re still exploring engagement solutions or need to get internal alignment before reaching out, we’ve created a comprehensive guide that explains our approach to modern MSL and representative engagement.

Read the guide