Pharmaceutical companies should focus on medication adherence to improve revenue

Healthcare Finance Network | June 14, 2018

A more concerted effort by pharmaceutical companies to drive medication adherence could help them increase their sales growth and margin profile.

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Medical Affairs: the navigator of pharma’s new world order

PharmaTimes Online | July 2018

The most important role in the emerging future of the pharmaceutical industry is medical affairs – a responsibility long viewed as a support function.

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Doctors and pharmaceutical companies work together to improve patient care-not pad pockets | Opinion

Penn Live | August 22, 2018

In recent years there has been a push towards more transparency regarding the financial relationship between physicians and pharmaceutical companies.

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An Unwarranted Attack on Rare Disease Research

Forbes | August 28, 2018

Is the FDA really “less fussy about the kind of data that it requires for approval of a new drug for a rare disease“?

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Three Key Components of Multichannel Marketing to Healthcare Providers

Forbes | January 11, 2019

Impactful multichannel marketing (MCM) cam­paigns that take HCPs on relevant, personalized journeys are the cornerstone of this objective.

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Big Pharma’s Drug Studies are Getting a NASA-Style Makeover

Bloomberg Businessweek | January 24, 2019

A third of development costs comes from clinical trials. Novartis wants to make them cheaper and faster.

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The Top Biotech and Medicine Advances to Expect in 2019

SingularityHub | January 22, 2019

With CRISPR still in the headlines, Britain ready to bid Europe au revoir, and multiple scientific endeavors taking off, 2019 is shaping up to be just as tumultuous.

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Why precision medicine demands precision engagement

PM Live | January 24, 2019

The speed of innovation brings its own challenges, says cloud computing expert

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Seven Tips for Presenting on Camera for a Webcast

These helpful tips will get you ready to present on camera for a live webinar.

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What to Wear on Camera for a Studio Shoot

Take the worry out of what to wear for a studio recording.

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